7 0ld School Blogging Tactics That No Longer Work

You have set your blog, crafted good content, posted them on your site, and now waiting for visitors to visit your blog. You start experiencing low lead generation, and then you say that blogging isn't meant for you. Let's face reality; nobody is going to notice you if you don't market yourself. No, it's the old school blogging tactics that you're using that no longer work. In this article, I'm going to show you old school blogging tactics that no longer work and also give you the right tactics that currently work.

1) Taking Too Much Time Writing Great Content

You must have been told that you need to take time writing great content if you want tons of people to visit your blog – so, you spend a couple of days writing “great content.” Yes, you need to craft great content, but taking much time writing one article is a waste of time. Derek Halpen suggests that you should spend 20% creating great content while 80% promoting it. It means, when you publish a new post, it should reach as many people as possible. So, what should you do? Build relationships with influencers; comment and share their posts. Remember, not just a comment will do; read through their posts and have facts you’ll mention when leaving a comment. You can complement the author, but let it come out naturally. Jon Morrow gives the following blog outreach tactics:
  • Reach out to target top bloggers
  • Share their posts – add their blog’s handle
  • Respond to social media queries
  • Comment on top bloggers’ sites
  • Send a complimentary email
  • Point out broken links to them
  • Offer to improve a resource
  • Grow the relationship

2) Guest Blogging

Guest blogging was a sure-fire way of getting noticed, but things have changed. Guest blogging on popular publications like HuffPost doesn't guarantee you much traffic. Yes, they don't guarantee much traffic because they grow daily, plus they publish tons of posts alongside yours every day. But here's the good news; you can still guest blog – but on specific niche-based blogs. If you're a personal finance writer, pitch companies that accept guest posts about personal finance. Likewise, if you are a weight loss writer, pitch health and wellness companies. Another hack is to get influencers to share your post. Reach out to top bloggers and ask them to share your post.

3) Asking Readers to Subscribe for Free Updates

Years back, you could build your email list by asking readers to sign up for free updates. Not anymore. Other blogs are offering real stuff in exchange for email addresses. Asking people to subscribe for free updates is like giving them nothing in return. Since people realized the power of emailing marketing, website owners have better ways of collecting emails. While you're struggling to grow your mailing list, other bloggers are bragging, "join the 10,000 who have already signed up." So, how do you build your email list? You can choose to do video courses because nearly everyone expects to pay for it. Another brilliant way of building your email list is by creating fascinating case studies. Come up with a case study that has been on a debate over the last few weeks. For example, "A case study on why WordPress is no longer the king." Lastly, you can offer handy templates. Most freelance sites provide templates in exchange for your email address. A good example is the Freelance to Win site that gives you Upwork proposal template in exchange for your email address. Because you are not good at crafting excellent proposals that shout, "Hire me," you'll find yourself signing up. Lastly, a time-saving cheat sheet is also a concrete offer on demand. Nearly all people want to spend their time wisely and increase their productivity.

4)Selling Advertising Spaces for Ad Companies

Ads used to be one of the best ways bloggers could earn passive income. When people clicked on their ads, they would earn income that would pay their bills. Sadly, there's more competition today and tons of people have developed "barrier blindness" – people don't pay attention to the ads anymore. In fact, in some cases, when people visit your site and see ads, they leave. So, what should you do? There are a couple of ways you can make money on your blog; you can create online courses, sell products, write eBooks etcetera. Treat your blog like an empire and not like some shitty advertising platform.

5) Skulking in Comments Section with Intentions of Getting Traffic

Some years ago, commenting on top blogs could help you get noticed quick. You'd leave your email address, site URL and people would click on your site URL to read your blog, and boom, you get noticed. Sadly, people are too busy to click on every site. So, there's a higher possibility people won't click on your site URL. Here's what you should do instead. Commenting is still a brilliant idea of connecting with influencers, but you need to do it smartly. First, read the entire post and understand every concept the author is trying to make. Secondly, pick out the impressive points that have equally worked for you and share your experience. If you have additional ideas, suggest them, but in a polite way Thirdly, share their post on your timeline and use their handles. Be consistent in leaving comments and always keep the conversations alive by asking trigger questions. Lastly, you can reach top bloggers by sending them a complimentary email. After all, who doesn't love to read compliments? Write an email to them explaining how their content helped you achieve something BIG. (let it be genuine)

6) Busy Crafting Round Up Posts

Have you heard of a round-up post? Well, I have tried the tactic and failed miserably. The post only generated 14 shares after long nights of toiling trying to get information from top bloggers. If you don't know what a round-up post is; a round-up post is a type of post where a blogger reaches out to several experts to interview them and use their replies in a post. Round up posts used to work until people realized the tactic and nearly everyone dived into it. Round up posts don't work anymore. Influencer's inboxes are filled with old round up questions – which in most cases are sent to trash. If they don't, they'll give a shallow reply that will weaken your post instead of strengthening it. Use experts as the case study examples instead of sending them boring emails (that they would always send to trash.) Or… Get more creative with smart roundup questions that insight the shout, "I must reply to this."

7) Trying to Convert Search Engines Instead of Humans

I call it, "blogging blunder number one"; trying to convert search engines instead of readers. A client asks you to craft him a great content, then spoils everything by giving you a long list of keywords to include in the article. Sorry to disappoint you, but this old-school blogging tactic no longer works. Kindly employ the current tactic (which I'm going to show you). Google algorithm has changed, and it now looks at the following to rank your post: How long a user spends on your page The percentage of users who leave your site without visiting any page Length of search results A depth of search results It's relatively simple; write long-form detailed content that aims to educate your readers and solve their problems instantly. If a reader wanted to know how to prepare coffee like a real barista, write a post that will leave the reader saying, "I can do this!" I'm sure you've had experience with some of these old-school blogging tactics and seen how they impacted on your blog. You need to eliminate the old school blogging tactics and substitute them with the current tactics I have provided. Do you have any other old school blogging tactic that you want to add? Feel free to add them in the comments. I'll be happy to read from you.

How to Make Money Blogging Without Blogging About Blogging

I know the frustration that comes when you spend a lot of time  blogging, yet nobody cares.

You take your time to craft great content that you think will attract clients, but they don't care.

Then you give up and say blogging isn't meant for you.

Here's the thing; you just haven't done things right on your blog such that it can generate money even while you sleep.

In this post, I will show you how you can make money blogging – even when you're new to blogging!

Let's jump right in.

1. Selling Advertising Space

You have invested in your site, and therefore, it needs to pay you back.

So, how do you earn from your blog without blogging about blogging?

There's good news for you; you can sell advertising space on your blog.

Before you make up your mind to sell advertising space, research to know the following about your site:

What your readers look at when they visit your website

What pages on your blog are the most popular

What pages on your website people stay on the longest

The keywords people use to find your site

After doing your research, you need to get advertisers. So, here's what to do:

First, know which sites links to yours.

Secondly, get the sites (which links to yours) from your analytics.

Next, research on the websites that relate to your site.

Then flip through their pages and know how they work and what they do.

You can also click on site URLs of those commenting on your blog. Get the names of companies they're selling their space to and pitch those companies..

2. Affiliate Marketing

An incredible way to make money through your blog is by marketing what you use and love.

Pat Flynn gives a clear definition of what affiliate marketing is, and this is what he says;

"Affiliate marketing is the process of earning a commission by promoting other people's products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make."

There are four parties involved in affiliate marketing:

Merchant: Sometimes referred to as the selling entity or vendor. The merchant is the party that creates the products and recruit affiliates to market them.

The consumer: This is the determinant. If he or she buys the product or service, the affiliate system goes around. So, without sales, no commission.

The affiliate: Can either be individuals or companies. They earn commissions from every customer that buys from their affiliate link.

The network: This is the intermediary between the merchant and the affiliate. The network ensures payment and delivery of products. An excellent example of an affiliate network is ClickBank.

So, how do you get started?

Buy your domain name and host your site with the company of your choice. It doesn't matter which company hosts it.

Go to your Google search box and search, "affiliate programs." If you only want to promote products and services specific to your niche, search, "niche+affiliate programs."

Once you sign up for the affiliate programs, select what products and services you'd love to promote.

Craft a content that talks about the product or service and insert hyperlinks. (Note that you should make your readers aware that you'll earn a commission when they click on your links and make a purchase.)

Some of the best affiliate networks include Amazon (that just hit the $1 trillion mark a few days ago), Shareasale and CJ Affiliate.

3. Google AdSense

Google AdSense is a site that allows bloggers to generate income by displaying Google ads on their pages or posts.

The emergence of the Divi theme has simplified displaying ads on your pages. It helps you stay organized on your site.

Divide your pages using the Divi theme builder and set aside a section for displaying ads. Then copy and paste the code to the part you want the ads showed.

There are two ways to earn money through ads:

Impressions: This is based on the number of page views of posts or pages with ads.

Clicks: This is based on how many people click on your ads.

You cannot use a free WordPress site to promote ads, but you can use Blogger – use the monetize tab.

Below is how to get started.

Sign up for AdSense

Copy and paste the code to your site's HTML.

When you reach a minimum of $100, Google pays you. Just as simple as that.

You don't need to be tech-savvy to earn from your blog. Don't pay attention to bloggers who want to make it appear techy.

You need to do things right and build your little money generating machine – that earns you income even while you sleep.

Do you have any other ways that you've made money through your blog? Kindly add to the list in the comments section.

4 Exceptional Reasons Why You Should Do Freelancing

How many times have you wished you'd freelance; working from home three or four hours a day and earn some good income? If that's your wish, then this is the time to make it a reality.

Many people claim that day jobs are safer than ordinary jobs while in some countries, people believe that freelancing is for people who can't secure real jobs.

All the same, freelancers know best why they're obsessed with the business. "After all, a comfort zone is a beautiful place, but nothing ever grows there." You may be comfortable at your 9 to 5 job, but nothing best will ever come from it – you're held hostage; no freedom, no flexibility and perhaps no increment of salaries.

The Bureau of Labor stats shows that the United States of America alone has over 57 million freelancers and that the number is likely to increase immensely by 2027. This is a too-good-to-true stat to ignore.

In this article, I'm going to show you why you should be a freelancer even if you have a day job.

Let's jump right in.

1. Freelancing is Flexible

Recently, I was passing by a five-star hotel in my town, and my attention got glued to some tourists who were taking photos in front of a beautiful statue. It was clear that they were people running their businesses – perhaps freelancing. I believe every person's wish is to have such a lifestyle.

Flexibility is one reason why most people choose to start freelancing. Think of commanding your rates, having your schedules, going for a honeymoon without being fired, etc.

How does freelancing offer you flexibility? Below are ways in which freelancing guarantees flexibility.

You can control your earnings – The more efficient you are, the more you earn. If you can write copies that sell, then you can command higher rates. Danny Margulies, a top-rated Upworker, charges $125 per hour to write landing pages. Similarly, if you can write blogs that go viral, don't hesitate to charge higher rates. Jon Morrow, the founder of Smartblogger, has a basic income of over $1 million per month! On the contrary, you can't command higher salaries on your day job, unless you're promoted to a more senior position – which always takes time, and isn't guaranteed.

Flexibility to set your schedules – You can work at your best productive hours. You can choose to work during the day, in the evening or choose to burn the midnight oil – it's your prerogative. Elna Cain, a mom of two toddlers and a reputable freelance writer, still finds time to freelance, even though she has two toddlers to manage.

Flexibility to choose your projects – In freelancing, you have the right to either reject or accept offers. You can choose which projects to work on, depending on the rates, your schedules or your passion for the project. I have rejected job offers maybe because the pay was too low, the client seemed difficult to work with, or the job didn't suit me.

Flexibility to set your terms – This is my best reason why I chose to freelance. For example, I prefer to be paid up front before I start any job. You can decide to have your unique terms like not accepting guest posts on your blog. Again, it's your prerequisite.

2. Freelance Generates Additional Income

Let's face reality. Most employees don't love their jobs, and their salaries can't take care of all their needs. If you're such a person, then you should start thinking of trying freelancing.

Most of my clients and mentors decided to quit their shitty jobs and start their freelancing empire. The amazing thing is that once they chose to freelance, they never looked back. It means that freelancing rewards if you decide to put in the required effort.

If you want to do freelancing part-time, it's still a good thought. So, go ahead and make the shit happen. Besides, freelancing will boost your financial security on top of your day job.

The best of all is that when you're sacked from your 9 to 5 job, you will still have clients who will ramp up your freelance business, either full-time or hold you until you land your next day job.

Now that you have started freelancing, you can invest your freelancing income on any profitable investment you wish, like real estate, man, and van services, etc.

3. Freelancing is a Learning Opportunity

Tons of people think freelancing is a quick-rich scheme. Let's be honest; your first freelancing year may not be a success. You will encounter challenges, get filled with tons of freelancing advice – which may even confuse you. Perhaps this is why most freelancers give up and end up as failures.

But why do other freelancers succeed?

Here's the thing; freelancing is a learning opportunity. You need to learn new ideas every day continuously. Most of my freelance mentors have invested in freelance courses, eBooks so that they can get fresh ideas that they can incorporate into their writing.

Jorden Makelle, the founder of Creative Revolt, continuously buy freelance courses, even though she's already a top freelance writer.

Walter Akolo, has chosen to take more freelance courses and read lots of eBooks – which most of them are paid.

I registered for one of the best Udemy courses, "How to Become an Exceptional Writer: Writing with Flair." You can purchase the course at a 90% discount here (from $199.99 to $19.99). The course is detailed and would recommend it to anyone who wishes to write with flair.

4. Freelance Opens Up New Career Opportunities

On top of your freelance business, being a freelancer can lead you into several career opportunities. For example, copywriting and social media management can lead you into careers like digital marketing and advertising.

The art of web designing can lead you into being a savvy web designer and earn good cash, either designing websites full-time or part-time.

Content and article writing can land you writing jobs, especially from companies embracing content marketing and blogging. Many companies hire content writers to help them craft content that educates their customers before they make a purchasing decision.

You can see that freelancing has lots of advantages; It is stable, and when fired by one or two clients, freelancers can easily land other clients.

Why then would you stick to a job that you aren't respected when you can do freelancing where clients value and respect you?

Stop depending on managers who don't care about losing you, because they can easily recruit new employees.