You have set your blog, crafted good content, posted them on your site, and now waiting for visitors to visit your blog.
You start experiencing low lead generation, and then you say that blogging isn’t meant for you.
Let’s face reality; nobody is going to notice you if you don’t market yourself. No, it’s the old school blogging tactics that you’re using that no longer work.
In this article, I’m going to show you old school blogging tactics that no longer work and also give you the right tactics that currently work.
1) Taking Too Much Time Writing Great Content
You must have been told that you need to take time writing great content if you want tons of people to visit your blog – so, you spend a couple of days writing “great content.” Yes, you need to craft great content, but taking much time writing one article is a waste of time.
Derek Halpen suggests that you should spend 20% creating great content while 80% promoting it. It means, when you publish a new post, it should reach as many people as possible.
So, what should you do?
Build relationships with influencers; comment and share their posts.
Remember, not just a comment will do; read through their posts and have facts you’ll mention when leaving a comment. You can complement the author, but let it come out naturally.
Jon Morrow gives the following blog outreach tactics:
- Reach out to target top bloggers
- Share their posts – add their blog’s handle
- Respond to social media queries
- Comment on top bloggers’ sites
- Send a complimentary email
- Point out broken links to them
- Offer to improve a resource
- Grow the relationship
2) Guest Blogging
Guest blogging was a sure-fire way of getting noticed, but things have changed. Guest blogging on popular publications like HuffPost doesn’t guarantee you much traffic.
Yes, they don’t guarantee much traffic because they grow daily, plus they publish tons of posts alongside yours every day.
But here’s the good news; you can still guest blog – but on specific niche-based blogs.
If you’re a personal finance writer, pitch companies that accept guest posts about personal finance. Likewise, if you are a weight loss writer, pitch health and wellness companies.
Another hack is to get influencers to share your post. Reach out to top bloggers and ask them to share your post.
3) Asking Readers to Subscribe for Free Updates
Years back, you could build your email list by asking readers to sign up for free updates. Not anymore. Other blogs are offering real stuff in exchange for email addresses. Asking people to subscribe for free updates is like giving them nothing in return.
Since people realized the power of emailing marketing, website owners have better ways of collecting emails. While you’re struggling to grow your mailing list, other bloggers are bragging, “join the 10,000 who have already signed up.”
So, how do you build your email list?
You can choose to do video courses because nearly everyone expects to pay for it.
Another brilliant way of building your email list is by creating fascinating case studies. Come up with a case study that has been on a debate over the last few weeks. For example, “A case study on why WordPress is no longer the king.”
Lastly, you can offer handy templates. Most freelance sites provide templates in exchange for your email address. A good example is the Freelance to Win site that gives you Upwork proposal template in exchange for your email address. Because you are not good at crafting excellent proposals that shout, “Hire me,” you’ll find yourself signing up.
Lastly, a time-saving cheat sheet is also a concrete offer on demand. Nearly all people want to spend their time wisely and increase their productivity.
4)Selling Advertising Spaces for Ad Companies
Ads used to be one of the best ways bloggers could earn passive income. When people clicked on their ads, they would earn income that would pay their bills.
Sadly, there’s more competition today and tons of people have developed “barrier blindness” – people don’t pay attention to the ads anymore. In fact, in some cases, when people visit your site and see ads, they leave.
So, what should you do?
There are a couple of ways you can make money on your blog; you can create online courses, sell products, write eBooks etcetera.
Treat your blog like an empire and not like some shitty advertising platform.
5) Skulking in Comments Section with Intentions of Getting Traffic
Some years ago, commenting on top blogs could help you get noticed quick. You’d leave your email address, site URL and people would click on your site URL to read your blog, and boom, you get noticed.
Sadly, people are too busy to click on every site. So, there’s a higher possibility people won’t click on your site URL.
Here’s what you should do instead.
Commenting is still a brilliant idea of connecting with influencers, but you need to do it smartly.
First, read the entire post and understand every concept the author is trying to make.
Secondly, pick out the impressive points that have equally worked for you and share your experience. If you have additional ideas, suggest them, but in a polite way
Thirdly, share their post on your timeline and use their handles. Be consistent in leaving comments and always keep the conversations alive by asking trigger questions.
Lastly, you can reach top bloggers by sending them a complimentary email. After all, who doesn’t love to read compliments? Write an email to them explaining how their content helped you achieve something BIG. (let it be genuine)
6) Busy Crafting Round Up Posts
Have you heard of a round-up post? Well, I have tried the tactic and failed miserably. The post only generated 14 shares after long nights of toiling trying to get information from top bloggers.
If you don’t know what a round-up post is; a round-up post is a type of post where a blogger reaches out to several experts to interview them and use their replies in a post. Round up posts used to work until people realized the tactic and nearly everyone dived into it.
Round up posts don’t work anymore. Influencer’s inboxes are filled with old round up questions – which in most cases are sent to trash. If they don’t, they’ll give a shallow reply that will weaken your post instead of strengthening it.
Use experts as the case study examples instead of sending them boring emails (that they would always send to trash.)
Get more creative with smart roundup questions that insight the shout, “I must reply to this.”
7) Trying to Convert Search Engines Instead of Humans
I call it, “blogging blunder number one”; trying to convert search engines instead of readers.
A client asks you to craft him a great content, then spoils everything by giving you a long list of keywords to include in the article. Sorry to disappoint you, but this old-school blogging tactic no longer works.
Kindly employ the current tactic (which I’m going to show you).
Google algorithm has changed, and it now looks at the following to rank your post:
How long a user spends on your page
The percentage of users who leave your site without visiting any page
Length of search results
A depth of search results
It’s relatively simple; write long-form detailed content that aims to educate your readers and solve their problems instantly.
If a reader wanted to know how to prepare coffee like a real barista, write a post that will leave the reader saying, “I can do this!”
I’m sure you’ve had experience with some of these old-school blogging tactics and seen how they impacted on your blog. You need to eliminate the old school blogging tactics and substitute them with the current tactics I have provided.
Do you have any other old school blogging tactic that you want to add? Feel free to add them in the comments. I’ll be happy to read from you.